Charles Tharpe
Analytics & Strategy @ Chicago Public Media
- Role
- Data Analyst at Chicago Public Media
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Charles Tharpe
As a Data Analyst at Chicago Public Media, I leverage tools like Google Analytics, SQL…
Experience
Data Analyst
Feb 2023 — Present · Chicago, IL, US
Utilize Google Analytics, SQL, Parsely, and other analytical tools to assess digital audience behavior, providing valuable insights to inform content strategy-Conduct in-depth analysis of website traffic, user engagement, and audience demographics to identify trends and opportunities for optimization-Collaborate with the editorial team to identify high-performing content categories, leading to a content strategy shift that increased overall user retention by 6%-Receive recognition for exceptional data storytelling skills, effectively communicating complex analytics findings to non-technical stakeholders and contributing to a more data-literate newsroom culture-Develop and implement real-time analytic dashboards that provide stakeholders with instant access to key metrics, improving the speed and efficiency of decision-making processes-Trained 50+ newsroom staff members on interpreting and leveraging analytics tools, empowering journalists to make data-informed decisions in their reporting.
Education
City Colleges of Chicago-Harold Washington College
Associate of Arts - AA, Business Administration and Management, General
Craig Newmark Graduate School of Journalism at CUNY
AI J-Builders , Artificial Intelligence
University of Illinois Chicago
Bachelor of Arts - BA, Communication and Media Studies
Lane Technical College Prep High School
High School Diploma
Northwestern University
Master of Journalism, Media Innovation and Content Strategy
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