Charles Surratt
Associate Media Director @Sscg Media Group
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WORK HISTORY
Associate Media Director @Sscg Media Group
Lead the strategic planning and execution of media campaigns for pharmaceutical clients, ensuring alignment with client goals and driving annual media spend of $20M+•Collaborate across creative, analytics, and client services teams to develop and implement innovative media strategies that maximize client ROI•Manage large media budgets of $1M+ monthly and negotiate effectively with media vendors to secure optimal placements and cost efficiencies•Mentor and guide junior team members, creating a collaborative environment while presenting strategic insights and performance reports to enhance campaign effectiveness•Lead cross-departmental trainings to share best practices and techniques, promoting skill development in media planning and optimization among team members to improve campaign execution and client satisfaction•Promote a client-centric approach by establishing feedback loops and reviews with client teams, proactively adjusting media strategies and ensuring campaigns consistently exceed client expectations and KPIs
EDUCATION
Illinois State University
Bachelor's degree, Marketing
Western Illinois University
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT CHARLES SURRATT
Results-driven and analytical media professional with over 7 years of experience in developing and managing digital marketing initiatives. Experienced in managing cross-functional teams, cultivating key partnerships, and delivering measurable ROI.
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