Charles S.

About Charles S.

In my current role leading Marketing Research at Church & Dwight, I am delivering…

Experience

1. Group Leader, Marketing Research

   Church & Dwight Co., Inc.

   Jan 2007 — Present · Ewing, NJ, US

   Team Leader of Marketing Research 2017 - presentSenior Marketing Research Manager (Fabric Care Business Unit) 2012 – 2017Marketing Research Manager (Fabric Care Business Unit) 2008 – 2012Associate Marketing Research Manager (Sexual and Women’s Health Business Units 2007 – 2008Lead team of researchers and on-site syndicated data teamPrepare the executives to present data-driven insights to shareholders and investors Interpret and translate research findings and multiple data sources into recommendations to drive innovation and business decision-makingAnalyze and drive usage of internal and syndicated data sources to complement custom researchSeek out and implement effective innovative research methods when they can help drive better decision making or deeper insights. Execute fast, cost-effective research for immediate business questions Partner with R&D and business unit teams to integrate consumer feedback throughout the product development processWork across a wide variety of products including hair care and removal, oral care, deodorant, women’s health, sexual health, laundry, cleaners, and cat litter

Education

• University of Georgia - Terry College of Business

  Master of Marketing Research

• Old Dominion University

  Bachelor’s Degree

Skills

• Marketing Research
• Marketing
• Cross-Functional Team Leadership
• Business Planning
• Marketing Strategy
• Nielsen
• Competitive Analysis
• Customer Insight
• Competitive Intelligence
• Consumer Insight
• Consumer Products
• Brand Equity
• Shopper Marketing
• Product Development
• Management
• Strategy
• Market Research
• Advertising
• Brand Management
• Consumer Behaviour
• Segmentation
• Product Launch
• Market Analysis
• Market Planning