Charles Seiler
- Role
- Manager, Advertising Operations at Mediacom
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Charles Seiler
Multi-disciplined digital marketing professional skilled in leading cross-functional…
Experience
Manager, Advertising Operations
Feb 2019 — Present
Oversee & manage daily activities of the trafficking team, collaborating with internal departments, clients, devs and tech partners • Manage prioritization, workflow and resourcing needs of team and relevant account stakeholders for successful execution of digital campaigns • Provide & serve as key point of escalation for guidance on ad serving and all things tagging, troubleshooting, and trafficking • Consult with clients, media teams, publishers, and vendors for advertising solutions based on clients’ marketing objectives • Promote collaborative work, training, goal progression, positive relationships and knowledge-share environment with team • Maintain key competencies of industry standards, client businesses, and industry updates • Refresh documentation on new & existing processes/best practices Internal platforms: CM360, GTM, Prisma, Bangle, Asana External platforms: IAS/DV/Moat, Flashtalking, Xaxis, TradeDesk, Kochava, DTM, LiveRamp ~Adweek\'s Global Agency of the Year Award 2020, 2022~ Accounts Managed: Hostess (current), Ernst & Young (current), Hasbro (current), Medtronic (current), Shell (current), SK-II (current)| AARP (20••••20), Direct General (20••••22), Metlife (20••••21), Office Depot (2019), Rent-A-Center (20••••20), Siemens (20••••20)
Education
Washington & Jefferson College
Bachelor of Arts - BA
2009 — 2013
Skills
- Troubleshooting
- Passback Tags
- Sales
- Direct Marketing
- Teamwork
- Trend Analysis
- Public Speaking
- Transferable Skills
- Technical Analysis
- Digital Media
- Email Marketing
- Powerpoint
- Customer Service
- Advertising
- Doubleclick
- Research
- Programmatic Media Buying
- Creative Strategy
- E-Commerce
- Making Deadlines
- Doubleclick for Publishers
- Microsoft Word
- New Business Development
- Time Management
- Leadership
- Writing
- Microsoft Excel
- Video Production
- Investments
- Project Management
- Management
- Online Marketing
- Blockchain
- Team Leadership
- Business Strategy
- Product Marketing
- Social Networking
- SEO
- Social Media
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