Charles Rohan Charlie Sharma

About Charles Rohan Charlie Sharma

Most digital marketers chase metrics. I chase the beautiful madness of human desire!There\'s something deliciously ironic about our industry\'s obsession with \"post hoc ergo propter hoc\" thinking. The campaign runs, sales increase; therefore, the campaign caused the increase. Turns out, in the wonderfully predictable world of consumer psychology, it\'s not that simple!Over eleven years orchestrating digital transformations & managing ₹20cr+ media budgets, I\'ve realised that exceptional marketing begins in the liminal space between \"what people say they want\" & \"what actually drives them to action.\" That gap? It\'s where I build empires from the ashes of conventional & contemporary wisdom.Personally, I love to deliberate & design: Strategic Psychology: Behavioural analysis revealing the beautiful contradictions of human motivation Digital Ecosystems: Comprehensive solutions spanning SEO/SEM, Social Media, content creation & brand positioning Narrative-Driven Campaigns: Stories that resonate in the subconscious while delivering measurable ROI Phoenix Methodology: Transforming failing projects into category-defining superbrands through perseverance & strategic resurrectionMy foundation as a writer infuses marketing strategies with artistic depth that transcends algorithmic thinking. Whether it\'s exploring digital frontiers at White Elephant Tech or diving into outer space & medieval history, I apply Stoic principles to strategic thinking.I embody the phoenix archetype: rising from every setback with profound gratitude for the experiences & people who forged my resilience. The beautiful thing about ashes? They make excellent fertiliser for spectacular transformations!The convergence of empirical evidence suggests that most professionals optimise for attention when they should architect for genuine transformation. I prefer the latter approach. It appears infinitely more interesting & sustainable.When I\'m not cooking corporate word-salads, you\'d find me raving about psychology, sci-fi, medieval history & AI. I love socialising & networking with like-minded individuals who appreciate thoughtful discourse over empty platitudes. My pet peeves? Expertise disguised as confidence & wisdom masquerading as excessive humility. Life\'s too short for inauthentic connections. Honestly, I\'m as bullish about Natural Stupidity as I am about Artificial Intelligence.If you\'re looking to discover what your audience actually craves beyond their preferences.Let\'s uncomplicate the fascinating psychology beneath the pixels & discuss your marketing endeavours!

Experience

1. Digital Marketing Manager

   White Elephant Tech

   Sep 2014 — Present · Indore, IN

   At White Elephant Tech, I architect comprehensive digital ecosystems that transform human psychology into measurable business growth. As the strategic mastermind behind White Elephant Tech\'s ascension to Indore\'s leading digital marketing agency, my role transcends conventional social media management. Over the years, I\'ve orchestrated campaigns managing ₹20cr+ budgets while transforming greenfield projects into category-defining digital superbrands through psychological insight & strategic precision.Core Architectural Responsibilities include: Strategic Psychology Implementation: Designing behavioural analysis frameworks that reveal hidden consumer motivations, translating subconscious desires into actionable campaign strategies that resonate beyond surface-level engagement. Digital Ecosystem Orchestration: Comprehensive oversight of SEO optimisation, social media strategy, content creation, website development, and brand positioning initiatives that operate as interconnected systems rather than isolated tactics. Campaign Narrative Architecture: Leveraging my foundation as a writer to infuse marketing strategies with literary depth, creating stories that trigger emotional memory while delivering quantifiable ROI across diverse industry verticals. Client Transformation Leadership: Guiding businesses through Digital Dreaming (comprehensive digital solutions), Brand Buzzing (strategic trust-building approaches), and Developing Drama (complex technical execution behind seamless user experiences). Team Development & Mentorship: Cultivating analytical thinking among team members, emphasising the convergence of creative intuition and data-driven decision-making to produce campaigns that transcend conventional marketing boundaries.My philosophical grounding enables consistent delivery of innovative solutions that position White Elephant Tech as the agency where \"creativity takes front seat\" & \"innovation becomes possible through courageous exploration.\"

Education

• St. Arnold's Higher Secondary School, Vijaynagar, Indore

  High School Diploma, PCM

• Malwa institute of Technology, Nipaniya Byass, Indore

  Bachelor of Engineering - BE, Mechnaical Engineering

Skills

• Computer Proficiency
• Technical Analysis
• Analytical Skills
• Html
• Teamwork
• Team Management
• Public Relations
• App Store Optimization
• Ghostwriting
• Copywriting
• Content Writing
• Brand Development
• Quantitative Research
• Communication Skills
• Qualitative Research
• Strategic Communications
• Product Evangelism
• English
• Community Outreach
• Strategic Planning
• Entrepreneurship Development
• Research
• Communication
• Photoshop
• Business Ethics
• Business Development
• Smo
• Start-Ups
• Quantitative Analytics
• Public Speaking
• Technical Leadership
• Social Media
• Leadership
• Team Building