Charles Milander

About Charles Milander

DIRECTOR: DIGITAL RESEARCH & ANALYTICS | DIGITAL MARKETING & SALES I am a subject matter expert in all things digital. I wrote and published four books on monetizing digital media and social media platforms (Facebook, Twitter, Instagram and Digital Marketing) that are available on Amazon in both Spanish and English. My passion for technology, products, and business growth drives me to develop digital and social media insights, strategies, and roadmaps that enable monetization, generate sales, and capture market share. I am data-driven in my decisions and leadership. I enjoy researching, analyzing, and formulating insights around diverse digital and social media platforms. I leverage the insights that I and my staff generate to inform the development of compelling and engaging social media ads. As a leader, I am collaborative, inclusive, and proactive. I easily recognize, attract, and mobilize talent into high-performing teams. I work well across internal functions, business units, and vendors. With diverse project management experience at IBM, UTS NY, and Univision Communication, I developed and executed project concepts and strategies for a wide range of industries. I worked with clients including Dell, HP, JPMorgan Chase, and Colgate Palmolive, plus the Association of National Olympic Committees for 14+ countries and their athletes. I am articulate and influential in two languages: English and Spanish. My presentations result in buy-in from senior leadership teams, stakeholder engagement, and the desired market behaviors.

Experience

1. Director of Digital Marketing

   Univision

   Nov 2017 — Present · New York, NY, US

   Currently, I direct all aspects of marketing campaigns end-to-end from market research and initial creative strategy development through deployment to post-execution measurement and evaluation.* Last quarter, I delivered a 60%+ increase in sales after a consistent trend of nearly flat growth at 2% quarter-over-quarter. I conducted a comprehensive assessment, defined a new vision, strategy, and roadmap, managed the entire product lifecycle, and led a vendor team to executive digital programs.* I captured more than 12K leads on diverse giveaways for various concerts, such as Romeo Santos, The King of Bachata, Maluma, Luis Fonsi, and other renowned artists.* I propelled social media engagement 310% from 0.023% to 3.1% across all digital channels.

Education

• Colorado Technical University

  Bachelor's degree