Charlie Lytle

About Charlie Lytle

MARKETING PROFESSIONALStrategic Planning * Branding * Analysis * SalesMARKETING, PRODUCT MANAGEMENT AND STRATEGIC PLANNING Executive experienced in large and small organizations utilizing the company\'s core competencies, customer buying behaviors, competitive analysis and sales trends to develop aggressive business plans and strategies. Recognized as a creative and collaborative leader whose positive attitude drives change and constant improvement throughout the entire organization.Core Competencies IncludeAnnual Strategic Planning National Account Sales Product ManagementEnterprise Level Value Stream Mapping Competitive Analysis Actionable Strategic Plans with Metrics Positive Cultural Influence Extensive P&L Management Cross Functional KnowledgeSpecialties: business intelligence, business strategy, crm, customer service, development, finance, gross profit, inventory management, investor relations, management, market planning, marketing, merchandising, process engineering, product management, promotional materials, quality, research, sales, sales management, strategic development, strategic planning, web site production,

Experience

1. Sr Manager, Solutions Consulting

   Blackbaud

   Jul 2024 — Present · Cincinnati, OH, US

Education

• Adrian College

  Bachelor of Business Administration (BBA), Marketing/Marketing Management, General

  1983 — 1987

Skills

• Customer Service
• New Business Development
• Process Improvement
• Product Management
• Business Planning
• Management
• Marketing Communications
• Strategy
• Competitive Analysis
• Crm
• Marketing
• Forecasting
• Sales Management
• Strategic Planning
• Business Strategy
• Sales
• Product Development
• Integrated Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Budgets