Charles Lheureux
Marketing Strategist Seo, CRO and Paid Media @Flexpipe - An 80/20 brand
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WORK HISTORY
Marketing Strategist Seo, CRO and Paid Media @Flexpipe - An 80/20 brand
Farnham, QC, CA
For the 80/20 LLC and Flexpipe Inc brandsWorking under the Sales Enablement and E-Commerce directors, I lead the planning, execution and continuous improvement of our Search Engine Optimization strategy. My role centers on driving revenue growth through a mix of SEO, Conversion Rate Optimization (CRO) and data-driven decision-making. I also oversee our paid advertising accounts and ensure that our acquisition channels work together rather than in silos.Core responsibilities• Develop and execute the global SEO roadmap• Anticipate the impact of LLM search, GEO and AEO trends, and adjust strategy accordingly• Build and implement CRO initiatives to increase on-page conversions and revenue• Analyze data across multiple platforms to support strategy and performance decisions• Align TOFU, MOFU & BOFU funnels • Perform on-page optimization on both WordPress and Magento• Manage Google and Microsoft Ads accounts and ensure budgets drive measurable outcomes• Overseeing key marketing projects with external consultants, including scoping, planning, budget tracking, and ensuring operational alignment with SEO, CRO, and Paid Media priorities.Tech stack• HubSpot CRM and Marketing Hub• Google Search Console• Google Analytics 4• Google Tag Manager• Looker Studio• Google Ads and Microsoft Ads• SEOgets, SEOtesting, SEMrush• Screaming Frog• Supermetrics• And several other supporting tools for analysis, auditing and automationA bit more about how I work• I focus on continuous improvement and personal growth through Kaizen, Ikigai and Hansei• I align my work with company values to deliver the best version of myself• I help where I can and protect my energy so I can show up consistently
EDUCATION
Université du Québec à Trois-Rivières
B.A.A - Marketing (intensif), Marketing
Cégep Édouard-Montpetit
DEC-BAC, Gestion de Commerce - Marketing
Cégep Édouard-Montpetit
Diplôme étude Collégial, Technologie du Génie Électrique
SKILLS
ABOUT CHARLES LHEUREUX
I was born in Taiwan, adopted and shipped here at only 9 months of age in the beautiful province of Quebec, Canada. Recently diagnosed with a strong case of ADHD and Gardening Hobbies, I\'m really just a normal human that scrolls TikTok way to much. I wanted to be an inventor as a kid. Now 31, I do make-believe stories in video games. But I never loss my curiosity. That\'s what push me to always learn new things, go beyond boundaries and seek new ways to do thing.For over a decade, I\'ve been turning digital challenges into growth opportunities. From scaling a fintech blog from 10K to 250K monthly visitors to doubling non-profit membership through strategic SEO, I specialize in creating sustainable digital growth through data-driven strategies (Big words, I know).What drives me? The thrill of seeing businesses transform their digital presence into a revenue-generating engine. Whether it\'s implementing inbound marketing strategies, optimizing e-commerce operations, or crafting A-Z funnel strategy, I\'m passionate about finding creative solutions that deliver measurable results.Core competencies: SEO & Content Strategy / Inbound Marketing / Digital Revenue Growth / Analytics & Data Analysis / E-commerce OptimizationBeyond the corporate sphere, I\'m deeply committed to community impact. As a board member for local scout groups and through various personal projects, I leverage my digital expertise to help non-profits and small businesses amplify their message and reach.I\'m also looking for SEO mentors. Or just a community that don\'t bully each other haha.
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