Charles G. Hollins
Senior Product Manager @Vendasta Matchcraft
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WORK HISTORY
Senior Product Manager @Vendasta Matchcraft
CA
Worked on the Product team responsible for AdVantage - the MatchCraft SEM platform which has connected more than SMBs in over 15 countries & languages with consumers through Google, Yahoo, and Bing Led the development of AdVantage Social - a new MatchCraft product for managing Facebook and Instagram ads at scaleWorked with data scientists to design and refine algorithms for performance-based optimization of Facebook audience targeting and ad creativeDeveloped and delivered product marketing and sales presentations to clients and prospectsWorked with business development and sales to set product pricing and draft client contracts
ABOUT CHARLES G. HOLLINS
Charles G. Hollins is a digital strategist, product designer, and filmmaker; with an extensive, interdisciplinary background in Web development, mobile technology, and digital entertainment. During his 6 years at Myspace, Mr. Hollins managed the development of the content management system used to deploy interactive campaigns for music labels, movie studios and other entertainment companies. He later led the Social Programming unit in spearheading cross-platform digital marketing initiatives and platforms. Charles has written, directed and produced short films distributed internationally on networks such as Sprint TV and Comedy Central; and a cross-platform story that unfolds in real-time over a one week period through Web sites, social networks, digital media, SMS, and live challenges. Through his courses and workshops at USC, UCLA, and Fox Entertainment, he has helped writers and filmmakers explore creative ways to extend narratives across digital formats and platforms. Mr. Hollins has been a guest in two radio interviews; and has participated as a speaker, panelist or judge at over 20 conferences and conventions held in the US, Korea and Thailand.
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