Charles Fowler

About Charles Fowler

Team-oriented media, marketing, and e-commerce professional with broad experience across assortment management, inventory planning, retail media, digital content, vendor management, and Amazon Rufus / agentic AI optimization. Highly organized multitasker with a proven ability to train and mentor teams. Experienced leader and clear communicator, known for a detail-oriented, proactive approach to problem-solving and cross-functional collaboration.CORE COMPENTICIES• Digital Content• Agentic AI• Retail Media• Paid Search• Assortment Analysis/Management • Vendor Management • Trade Funds Management • Financial Planning/Analysis • Negotiation (GAP Certified) • Promotional Planning • Budget Management • Sales Forecasting• Training/Mentoring• Merchandising• Inventory Management• Team Leadership/Development

Experience

1. Sr Manager Digital Marketing Strategy (Global Amazon Digital Shelf Lead)

   Nestlé

   Jan 2023 — Present · Seattle, WA, US

   Oversee the global Amazon digital shelf for Nestlé, managing over 800 brands across all Amazon markets.• Utilize the Digital Shelf tool to monitor and enhance Nestlé\'s online performance, focusing on KPIs such as product availability, discoverability, and visual appeal.• Spearhead strategic initiatives directly with Amazon aimed at integrating Rufus and collaborating with agencies to improve search functionality and content optimization for agentic AI.• Analyze data from the digital shelf to inform decision-making, utilizing predictive analytics to assess the impact of enhancements on sales performance.• Collaborate with cross-functional teams to ensure alignment in digital marketing strategies across all Amazon marketplaces.• Drive continuous improvement by identifying trends and opportunities within the digital shelf to strengthen Nestlé\'s online presence.

Education

• Saint John's University

  Bachelor of Arts (B.A.), Business Administration and Management, General

  2000 — 2004

Skills

• Inventory Management
• Supplier Negotiation
• Digital Media
• Brand Management
• Marketing Strategy
• Supply Chain Management
• Negotiation
• Strategy
• Email Marketing
• Product Marketing
• Merchandising
• Brand Awareness
• Marketing Communications
• Retail
• Digital
• Facebook Marketing
• Social Media Marketing
• Consumer Electronics
• Strategic Planning
• Digital Business Development
• Supply Chain
• Desktop Computers
• P&L Management
• Demand Planning
• P&L Ownership
• Large Budget Management
• Computer Hardware
• Retail Sales
• Product Management
• Digital Cameras
• Electronics
• Retail Marketing
• Digital Photography
• Social Media
• Digital Marketing
• Printers
• Competitive Analysis
• Contract Negotiation
• Demand Forecasting
• Digital Strategy