Charles Etienne Morier

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHARLES ETIENNE MORIER

Focused on helping some of Canada’s most recognized brands navigate the new marketing realities and drive growth. Enabling and empowering the next generation of marketing leaders. Always learning and Although I studied architecture and interior design, my entrepreneurial spirit and drive for innovation quickly led me to digital marketing in the early And in 2001, I founded my first company in technology. Since then, I‘ve always been working in digital marketing, which has grown to be one of my passions. Now, with more than 20 years of experience, I’m known to be a catalyst for results. Entrepreneur at heart, I’m a true man of action who embraces change and seeks effective and efficient outcomes in everything I touch. I love to build and manage teams in fast-growth environments, develop creative solutions to improve ways of doing things and have a positive impact. I strive to stay ahead of the curve, recognize trends and patterns early to help others understand how these shifts impact markets and consumer behavior and understand how to bring brand relevance to the forefront. Today, I help brands leverage consumer attention. In my 14 years with OMG, my accomplishments have been many; setting up the Search Engine Marketing practice in 2007 for the Montreal and Toronto offices; establishing new work processes and templates to automate tasks; creating an in-house education program to build one of the largest digital media forces in Canada; negotiating and managing corporate agreements for Omnicom Media Group in Canada and spearheading the Marketing Science group to leverage the combined expertise of the research and business intelligence teams. In my current role as senior vice-president of operations, I work closely with all teams to continue developing innovative solutions for clients, implement best practices and continuously improve processes and tools to positively impact cost, quality of work, and turnaround time. I’ve been recognized by my peers on numerous occasions, including at the Infopresse Prix Média, the Media Innovation Awards, the Cannes Lions and the Festival of Media. I was also chosen to be one of Omnicom’s 60 guests from its 1,500-agency network to participate in a Senior Management Program at Babson College in Boston, where I attended lectures and think-tank style exercises led by legendary Harvard Business School professors. As I progress in my career, it becomes more important to apply my skills to help others and impact the world.