Charles Crawford

About Charles Crawford

I\'m an energetic, jack-of-all-trades Product and Marketing professional with a decades-long track record encompassing sales engineering, marketing strategy, product positioning, product messaging, inbound content production, MarComm project management, customer insights development, and product launch/go-to-market. I have a history of working across organizations, and with outside agencies, to conceptualize, plan, and deliver measurably effective marketing campaigns.I\'ve written the copy that launched multiple D2C products, managed a line of B2B market-intelligence products to historic growth, transitioned a SaaS company from traditional advertising to an inbound-focused campaign approach (exceeding MQL and new subscription goals in the process), and managed strategy and content production end-to-end for a major consumer retail brand\'s YouTube channel.I\'m incredibly competent, great with people, and a strong communicator, whether in one website, an eight-part video series, 12 nurture emails, 280 characters, or words.

Experience

1. Senior Product Marketing Manager

   Zapier

   Jul 2024 — Present · San Diego, CA, US

   Drives enterprise go-to-market strategy and customer understanding for Zapier\'s Enterprise products. Conducts customer research, and develops foundational frameworks, narratives, and positioning to power our AI-first, upmarket expansion.• Led development of Zapier\'s Enterprise Ideal Customer Profile (ICP) and vertical strategy, creating a unified target for product/marketing/sales alignment.• Conducted deep-dive data analysis on top-performing customers to identify growth patterns and vertical opportunities, building the foundation for Zapier\'s 2025 go-to-market approach.• Created and delivered executive-level vision narrative for VIP customer session at ZapConnect, presented by C-level exec. to audience of high-value enterprise prospects.• Transformed complex customer insights into accessible, actionable deliverables including detailed use cases and slide decks for sales enablement and company-wide consumption.• Delivered top-performing TOFU webinar driving 3k+ registrants, 25.6% attendance rate, 68 questions, and >97% average attendee duration.

Education

• San Diego State University

  BS, Business Administration

  1998 — 2003

Skills

• Business Development
• Digital Marketing
• Ppc
• Pre/Post Sales Engineers
• Email Marketing
• Marketing Strategy
• Mobile Marketing
• Rfi/Rfp Response
• Strategy
• Nas
• Google Analytics
• Virtualization
• Marketing Communications
• Digital Media
• Digital Strategy
• Pre-Sales
• Project Management
• Interactive Marketing
• Account Management
• Online Marketing
• Social Media Marketing
• Vmware Esx
• B2b
• Video Games
• Vmware
• Analytics
• Public Relations
• Business Strategy
• Marketing
• Sem
• SEO
• Web Analytics
• Integrated Marketing
• Netapp
• Netapp Filers
• Start-Ups
• Advertising
• Cloud Computing
• Online Advertising
• Saas