Charles Castano

About Charles Castano

Global technology innovation and digital executive with extensive international and cross-industry experiences, while leveraging unique combination of leadership roles as CIO/CTO and CMOBrings strategic insights from successfully taking on roles of increasing responsibility across some of the world’s most iconic brands, including Amazon, Microsoft, Roche/Genentech, Sanofi, LabConnect, Eaton, Compaq, and B.A.T. Industries. In most recent role as CTO at LabConnect, Charles is focused on creating maximum impact for science-based companies by driving business results with data, digital insights and AI transformations.

Experience

1. Chief Technology Officer

   LabConnect

   Mar 2025 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Driving transformation of LabConnect from a central laboratory company to a digital & technology company. We collect human samples, convert them to data and deliver data to customers for approval of new medicines. In order to drive automation, better scalability and data accuracy, we are building interconnected, best-in-class digital and AI enriched technology systems designed for optimum delivery across our operations (Clinical Trial Manufacturing, BioRepository, Client Services, Logistics).Executive lead responsible for development and global delivery of critical technology projects such as LIMSConnect + Universal LabConnector (Laboratory Information Management System), SampleGISTICS with Hawkeye Technology (state of the art End-to-End Sample Tracking System), Dynamic & Responsive Data Architecture, and curated prioritized agentic AI’s deployed across our clinical trial operations.

Education

• Fordham University

  MBA, Marketing, Specialization in International Business

  1990 — 1992

• Northwestern University - Kellogg School of Management

  Executive Education, Marketing Strategy

  1996 — 1996

Skills

• Marketing Strategy
• P&L Management
• People Manager
• Product Marketing
• Brand Communication
• Advertising
• Corporate Communications
• Product Launch
• Change Agent
• Internal Communications
• Executive Communications
• Organizational Leadership
• Consumer Technology
• Digital Marketing
• Integrated Marketing
• Management
• Strategy
• Budgets
• Communication Training
• Analytics
• Cross-Functional Team Leadership
• Marketing Communications
• Marketing
• Marketing Management
• Product Management
• E-Commerce
• Market Planning
• Direct Marketing
• Marketing Research
• Competitive Analysis
• Leadership
• Corporate Branding
• Public Relations
• Interactive Marketing
• Demand Generation
• Creative Direction
• Customer Acquisition
• Enterprise Software
• Media Planning
• Sales Operations