Charles Thornton

Head of Product Marketing @ Operative

Role
Head of Product Marketing at Operative
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Charles Thornton

Charles is the Head of Product Marketing at Operative, where he leads go-to-market strategy and sales enablement for the company’s ad tech platform. He specializes in translating complex technical solutions into clear, customer-centric narratives while aligning cross-functional teams. Prior to Operative, Charles held marketing leadership roles at Dropbox, DocSend, and Autodesk.

Experience

  1. Head of Product Marketing

    Operative

    Jun 2025 — Present · San Francisco, CA, US

    Responsible for GTM strategy and sales enablement for the Operative ad tech platform:• Developing aligned product strategy and sales motion• Leading product launches and updates with cross-channel campaigns• Determining pricing and packaging for suite of SaaS products

Education

  • Tufts University

    Bachelor of Arts, Economics and International Relations

    1999 — 2003

  • USC Marshall School of Business

    MBA, Marketing

    2009 — 2011

Skills

  • Finance
  • Quantitative Finance
  • Strategic Partnerships
  • Financial Analysis
  • Product Marketing
  • Analytics
  • Strategy
  • Sales Management
  • Marketing
  • Sales
  • Competitive Analysis
  • Management
  • Real Estate
  • Negotiation
  • Market Analysis
  • Marketing Strategy
  • Product Management

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Charles Thornton — Head of Product Marketing at Operative in San Francisco, CA, US | Unifers