Charles Ashby

Data Strategy Lead @MAP

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Apr 2023 — Present

Data Strategy Lead @MAP

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Clients include Shell, Ford

EDUCATION

1989 — 1992

Gateway College

A Levels, Maths, Physics, Technology

1992 — 1996

City St George’s, University of London

BSc (Hons), Management & Design in Engineering

SKILLS

Digital StrategyLanding Page OptimizationOmnitureDfaDigital MarketingRelationship MarketingDigital MediaOnline MarketingPlanningSEOGoogle AnalyticsDirect MailBroadbandTelecommunicationsAnalysisMarketing CommunicationsChannel OptimizationAnalyticsSegmentationWeb AnalyticsIntegrated MarketingEmail MarketingMulti-Channel MarketingUser ExperienceB2cMarketing StrategyAutomotiveLead GenerationWebtrends AnalyticsCustomer InsightOnline AdvertisingSocial Media MarketingConversion OptimizationDigital TvTeam LeadershipRetailB2bDirect MarketingConsumer InsightsSocial Media

ABOUT CHARLES ASHBY

Driving incremental marketing impact through data, measurement, technology, and experiments, in a cookieless world.•Digital transformation and building teams, toolsets, and capability in global organizations. •Career-long experience in paid, earned, and owned media strategy and tactics.•Deep knowledge of adtech, martech, data, and agency landscape.•Hands-on expertise in analytics and digital media platforms. •Strong communication and interpersonal skills.•Experience on both the client/advertiser side, and also in media & CRM agencies

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