Charles Worman

About Charles Worman

Transformative Marketing/Digital Product leader with a strong portfolio of measurable successes that consistently drives a solid return on marketing investments. With over 20+ years of marketing technology experience, I bring heightened performance to organizations through sound strategic mobilization of the latest marketing and advertising strategies. Through an open and transformational style I\'ve been honored to have built and led a number of high-performing cross-functional teams. I motivate others to do more than originally thought possible and set challenging expectations and strive to achieve high performance. I find great pride in empowering teams and helping them to achieve even more than originally thought possible. Specialties: Implementation of Marketing Technologies, Search Marketing (SEO & SEM), Web Development, Personalization, Experimentation, Digital Analytics, Consent Management, Data Consolidation, Data Privacy, B2B and B2C Direct Marketing, Relationship & Loyalty Marketing, Event Marketing, Digital Acquisition, Channel Marketing, Research, E-mail Marketing, Channel & Sales Development, Budget Management, Social Media, Vendor Management, Strategic Planning, Marketing Strategy and Program Development, Life-cycle Management, Managerial Leadership, Public Relations, Data Analysis, Acquisition and Life-Cycle Program Management.I’m open to new opportunities and connections with companies looking to improve their digital presence through the integration of latest marketing technologies. I can be reached at c••••••••@gmail.com.

Experience

1. Director, Web Strategy

   Sprout Social, Inc.

   Nov 2022 — Present · Chicago, IL, US

   Leading and developing a team executing high level strategic web page builds and refreshes, defining objectives and driving impact against key metrics such as page performance, optimization and conversion to generate global revenue impact. Develop the strategy for website personalization, and integrate personalization capabilities to craft tailored digital experiences for key audiences. Leveraging new sources for quantitative and qualitative data to validate assumptions and create comprehensive and integrated digital strategies. Primary role is to build, develop and manage a high-performing teams focused on research, optimization, and performance.

Education

• Lubar College of Business

  Marketing, Marketing, Information Technologies, Political Science

  2000 — 2004

Skills

• Social Media Marketing
• Adobe Fireworks
• Ppc
• Content Management
• Mobile Marketing
• Online Marketing
• Sem
• Flash
• Digital Marketing
• Web Content Management
• Web Analytics
• Web Project Management
• Corporate Branding
• Analytics
• Css
• Advertising
• Website Development
• Blogging
• Fireworks
• Interactive Marketing
• Facebook
• Dreamweaver
• Google Analytics
• E-Commerce
• Photoshop
• Web 2.0
• Html
• Omniture
• Social Networking
• User Interface Design
• Web Design
• User Experience
• Google Adwords
• Wordpress
• Youtube
• Xhtml
• Email Marketing
• Creative Direction
• Digital Media
• Search