Charles Verhey

About Charles Verhey

I am a creative marketing leader who connects brands with their audience through strategic, data-driven content. With over 25 years of experience in digital media, I leverage an AI-first approach to streamline workflows, scale content output, and drive measurable business growth.I lead creative teams to develop and execute content across all mediums, including brand strategy, copywriting, graphic design, social media, and video production. I specialize in leveraging innovative technology to deliver outsized results, from orchestrating a full brand overhaul at a global SaaS enterprise to scaling content production by 2x and 3x. My focus is on inspiring and mentoring talent while implementing the systems and processes needed for the entire team to succeed.Career HighlightsStrategic Rebranding: Spearheaded the complete rebranding of a global SaaS enterprise, resulting in a new brand identity, messaging, and website.AI & Scalability: Implemented AI-powered workflows that doubled and tripled B2B content output while significantly enhancing quality and audience engagement.Audience Growth: Grew organic audience by and improved video engagement by 200%, translating creative vision into tangible business results.

Experience

1. Group Manager, Digital Media Production & Web Content

   Foxit

   May 2022 — Present · Fremont, CA, US

   As the strategic lead for brand, content, and design, I guide a team of creatives to develop powerful narratives that drive business growth and elevate brand presence. I work cross-functionally with marketing and sales leaders to define and execute comprehensive campaigns that shape the customer journey.Key Accomplishments:Pioneered AI-Powered Workflows: Implemented an AI-first content strategy that tripled output volume, while maintaining quality and enhancing audience engagement.Drove Organic Growth: Directed a web content and design overhaul that led to a significant increase in organic traffic and top-of-funnel leads.Revitalized Brand Health: Orchestrated a complete brand re-launch, improving brand health and sentiment quarter over quarter and positioning the company as a market leader.Transformed Content Marketing: Led the creation of high-impact content assets, including a thought-leadership podcast that controlled the conversation and built trust with key audiences.Boosted Video Engagement: Directed the production of compelling video content that achieved a 200% improvement in engagement across social channels.Empowered Creative Teams: Mentored and managed a creative team of designers, writers, and social media managers, providing them with the direction and guidance needed to exceed campaign goals and operational KPIs.

Education

• Wayne State University

  Bachelor of Arts (BA), Communication and Media Studies

Skills

• Project Management
• Copywriting
• Print Management
• Team Management
• Typesetting
• Digital Marketing
• Adobe Creative Suite
• Customer Service
• Nutritional Counseling
• Strength Training
• Web Development
• Offset Printing
• Creative Writing
• Advertising
• Website Development
• Creative Direction
• Marketing Communications
• Layout Design
• Graphics Layout
• Voice Over
• Lifestyle Coaching
• Video Production
• Website Creation
• Strength & Conditioning
• Time Management
• Marketing Strategy
• Digital Printing
• Personal Training
• Social Media Marketing
• Art Direction
• Graphic Design
• Marketing
• Copy Editing
• Customer Relations
• Video Editing