Charles Shazor

Director, Engagement Strategy @Snow Companies

Williamsburg, VA, US

Successfully develop and execute engagement strategies rooted in patient experience, aligning with client goals and evolving healthcare trends.• Manage a team of strategists, providing mentorship, performance oversight, and professional development in therapeutic areas including rare diseases.• Integrate qualitative and quantitative insights to inform brand strategies and improve community health outcomes.• Collaborate cross-functionally with clients, internal departments, vendors, and partners to ensure project alignment and timely delivery.• Create patient-first marketing campaigns in compliance with FDA, HIPAA, and FTC regulations, emphasizing empathy and ethical standards.• Oversee creation and execution of social media, digital engagement, and SEO strategies; evaluated and reported on KPIs to measure success.• Serve as a key contributor in proposal development, pricing strategies, and project scoping, presenting confidently to clients and executives.• Foster innovation through the continuous refinement of tools, processes, and training to scale department impact.• Deliver thought leadership on emerging digital trends, regulatory changes, and best practices in patient engagement.• Ensure team adherence to privacy, compliance, and data security standards, including adverse event reporting and PII/PHI protocols.

Deep Creek High School (Chesapeake, VA)

General Studies