Charles Selvaggio

About Charles Selvaggio

Strategic marketing professional with deep expertise in online/brand/lifecycle marketing. Experience in developing, implementing and evaluating the effectiveness of integrated marketing programs, in order to help companies achieve measurable business impact and growth.Specialties- Analytics and insights generation- Consumer experience journey design- Brand strategy, brand development & brand architecture implementation - Global marketing strategy & implementation - Omni-channel commerce / e-commerce strategy - Digital marketing & social media strategy and implementation- Integrated marketing campaigns - Marketing dashboard set-up, KPI and ROI measurement- Team building and leadershipExperience in overseeing multi-million dollar budgets and building-up & working with de-centralized, multi-cultural, virtual teams across different continents.Unique blend of insights ranging from B2C and B2B experience in Fortune 100 and 500 companies, start-ups, as well as agencies.Previous experience in creating co-branded marketing campaigns with some of the world\'s most recognizable brands including Jetblue, Costco, American Express, Home Depot, Choice Hotels, Citi, General Motors, Walmart; and selecting and managing top agency partners. Specialties: Online B2B Marketing Ad Sales (CPM, CPC, Behavioral Targeting, Search Retargeting), Social Media, Strategic Planning, Analyzing Metrics, Account Management, Writing Ad Copy, Bid Management) RFP\'s, Proposals, Recruiting, Content Management System operations, CRM, Salesforce, Marketo.

Experience

1. Senior Program Manager, Us Marketing

   Indeed

   Mar 2017 — Present · New York, NY, US

   Indeed is the #1 job site worldwide, with over 180 million unique visitors per month. Indeed is available in more than 50 countries and 28 languages, covering 94% of global GDP.Since 2004, Indeed has given job seekers free access to millions of jobs from thousands of company websites and job boards. As the leading pay-for-performance recruitment advertising network, Indeed drives millions of targeted applicants to jobs in every field and is the most cost-effective source of candidates for tens of thousands of companies.

Education

• Sacred Heart University

  Bachelor of Arts (B.A.)

Skills

• Business Development
• Digital Marketing
• Sales
• Email Marketing
• Management
• Product Management
• Online Advertising
• Strategy
• Advertising
• Marketing Strategy, Lead Generation, SEO, Analytics
• Integrated Marketing
• Marketing
• Direct Marketing
• Product Development
• Account Management
• Forecasting
• Budgets
• New Media Consulting
• Customer Relationship Management (Crm)
• Key Account Management
• Lead Generation
• Customer Acquisition
• Online Marketing
• Analytics
• Client Development
• Marketing Strategy
• Crm
• Digital Business Development
• Product Launch
• Strategic Partnerships