Charles Sands

About Charles Sands

I’m a creative and strategic leader with over 15 years of experience shaping and elevating brands in the fashion and apparel industry. My career has spanned leadership roles across design, product development, merchandising, and marketing, where I’ve built and led teams that bridge creativity with business strategy to deliver measurable growth and lasting brand impact.As Creative Director at AG Jeans, I oversee the global Design and Marketing divisions, guiding the brand’s creative vision across men’s and women’s collections, product development, and all marketing touchpoints. I partner closely with executive leadership and merchandising to define seasonal direction, strengthen brand equity, and position AG as a leader in modern, premium denim and lifestyle apparel.Prior to joining AG, I held creative leadership roles with Ralph Lauren - RRL, Polo, Denim and Supply, where I helped evolve brand identity, product direction, and go-to-market strategy. My leadership philosophy is rooted in collaboration, innovation, and clarity of vision—empowering teams to think holistically, design with purpose, and execute with excellence.Passionate about storytelling, craftsmanship, and sustainability, I’m driven to create brands that resonate globally and stand the test of time—where creativity, authenticity, and commercial success coexist seamlessly.

Experience

1. Creative Director

   AG Jeans

   Aug 2024 — Present · Los Angeles, CA, US

   As Creative Director at AG Jeans, I lead the brand’s overall creative direction and vision across both Design and Marketing, ensuring a cohesive and compelling brand experience from product to campaign.I oversee all Design teams—including Men’s and Women’s Design and Product Development—guiding the creation of seasonal collections that merge innovation, craftsmanship, and timeless design. Partnering closely with Merchandising, I help define seasonal strategies that drive brand growth and position AG at the forefront of the premium denim and lifestyle market.On the Marketing side, I am responsible for shaping the brand’s storytelling and visual identity across every touchpoint—from social and digital platforms to out-of-home campaigns, retail environments, and global marketing events. My role bridges creative strategy and execution, ensuring that every collection and campaign reflects the brand’s core values of quality, authenticity, and modern sophistication.

Education

• FIDM

  AA, Fashion Design

  2006 — 2009

Skills

• Trims
• Merchandising
• Wovens
• Fashion Illustration
• Sportswear
• Pipefitting
• Fashion Design
• Technical Drawing
• Sewing
• Pattern
• Trend
• Trend Forecasting
• Denim
• Textiles
• Fashion
• Trend Analysis
• Styling
• Apparel
• Visual Merchandising
• Indesign
• Outerwear
• Draping
• Illustrator
• Fashion Shows
• Photoshop