Charles Roth

About Charles Roth

What drives me is building easy to understand analytical products that decision makers rely on for making critical business decisions. Professionally, I work at the crossroads of data and strategy in the commercial vehicle industry. At Aperia Technologies, I focus on helping fleets unlock more value from their operations through tire management solutions that improve uptime, safety, and efficiency.My career has spanned consulting, market intelligence, product management, and strategy. I built my own consulting practice (Applied Advantage Group), forecasted North American Class 5–8 truck and trailer demand at FTR, and held roles at Great Dane, Meritor (acquired by Cummins), WABCO (acquired by ZF), and other leading tier 1 suppliers to the commercial and light vehicle industries. Each role gave me a front-row seat to how products move from concept to market and how fleets and end users make critical decisions in a complex industry and market.Outside of work, I’m passionate about coaching youth lacrosse, where I get to teach the game I love and help young athletes grow on and off the field. I spend much of my free time outdoors, whether that’s fishing, exploring new places, or just enjoying time in nature. I also have a strong curiosity for researching and learning about new ideas, technologies, and industries.

Experience

1. Analyst - Business Development

   Aperia Technologies

   Apr 2025 — Present · Detroit, MI, US

Education

• Oakland University

  Bachelor of Science (BS), Operations Management

  2014 — 2018

Skills

• Product Development
• Six Sigma
• Supply Chain Management
• Automotive
• Business Process Improvement
• Operations Management
• Manufacturing
• Microsoft Excel
• Supplier Development
• Salesforce.com
• Cross-Functional Team Leadership
• Lean Manufacturing
• Business Analysis
• Customer Service
• Continuous Improvement
• Purchasing
• Process Improvement