Charles Pearson
Manager, Analytics & Insights at Wells Fargo
- Role
- Manager, Analytics & Insights at Wells Fargo
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Charles Pearson
Central in driving analytic insights and strategic thinking for the client on strategy to…
Experience
Manager, Analytics & Insights
Apr 2017 — Present · Chicago, IL, US
Use analysis to identify the key touch points/factors that drive business decision-maker behavior and make recommendations that will drive media strategy, creative and site optimization• Inform, drive implementation and utilize a multi-touchpoint attribution model• Use knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research• Identify key measures, approach and methodologies to track digital (online, interactive) marketing campaign success against clients’ business objectives – develop advertising test design including hypothesis development, cell design and sample size calculation• Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns
Education
Penn State University
Bachelor's degree, Accounting and Finance
2002 — 2006
Penn State University
Master's degree, Business Administration and Management, General
2007 — 2009
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