Charles Parant
Field Marketing Manager France @Red Hat
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WORK HISTORY
Field Marketing Manager France @Red Hat
Paris, FR
Managing Enterprise Accounts (Large Accounts) Field Marketing needs and managing App Dev / OpenShift Marketing Program in the Field for France. Working with Sales Leaders to improve Enterprise Leads quality and volume, improve Marketing contribution to pipeline, build yearly Marketing plan together. Working with EMEA Market Development team to improve Leads follow-up- Managing all digital and content syndication campaigns for France and all agency partners. Continuously improving ROI and the precision of targeting for all campaigns- Managing and building virtual, in-person and hybrid events from small-scale or account-focused upsell/cross-sell workshops, webinars, and Labs, to larger client/prospect-focused 300/400 person events. Participation in building the yearly Red Hat Summit Connect, largest Red Hat event for France. Managing 3rd-party events participation and sponsorships on the Field (Devoxx, KubeCon, API Days, OSXP, AWS Summit.)- Creating and managing the OpenShift User Group France and transforming them into successful nurture events - Managing Social Media France accounts. Working with Localization team to manage all France webpages
EDUCATION
Paris-Pantheon-Assas University
Bachelor’s Degree, Law
Shanghai University
Event management - South Asian economy - Chinese market - Chinese culture - Mandarin
EBS Paris - European Business School
Master's degree, Marketing, specialisation in Digital Marketing
SKILLS
ABOUT CHARLES PARANT
Flexible and innovative French professional with 10 years of experience in Marketing, Communication and Public Relations, for the past 8 years I have specialized in the B2B Tech industry. With operational skills in the key areas of marketing coordination, Digital & media presence development, B-to-B communication, Business Development strategy enablement, market research, deploying campaigns and tracking results, delivering key messages aligned with brand equity. Qualified with a Bachelor of law and a Masters of Marketing with a specialisation in Digital Marketing. Adept in creating and implementing tailored Communication & Marketing solutions for clients, creating business relationships and using across-channels Marketing to increase brand awareness. Extensive international experience as an expatriate, a student, a backpacker and a professional. Work experience in Paris, Shanghai and London. Fully bilingual in French and English, with a basic knowledge of Spanish and Japanese.
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