Charles Paquin

Communications Performance Specialist @CN

Montreal, QC, CA

Plan and deliver performance-driven campaigns across email, social media, and digital advertising channels. • Align campaigns with communication objectives and growth goals. • Design and implement campaigns with an emphasis on segmentation, personalization, and automation. • Monitor and analyze key performance indicators (KPIs) like conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS) to improve campaign outcomes. • Conduct A/B testing to enhance strategies and maximize ROI. • Create automated workflows and audience journey maps to boost engagement and nurture leads effectively. • Develop, execute, and optimize digital marketing campaigns targeting diverse audiences, including the public, stakeholders, customers, and government entities. • Focus on performance metrics, automation, and managing the customer journey. • Leverage tools such as Paid Channels (Google, Social) and Salesforce Marketing Cloud. • Utilize Salesforce Marketing Cloud to deliver seamless and personalized customer lifecycle experiences. • Collaborate with sales and customer success teams to ensure alignment between automated strategies and overall business objectives. • Perform detailed campaign performance analysis using tools such as Salesforce Marketing Intelligence, GA4, and Tableau. • Prepare comprehensive reports with actionable insights and recommendations for continuous improvement. • Stay informed on industry trends, best practices, and emerging technologies to maintain innovative marketing strategies. • Demonstrate expertise in Salesforce Marketing Cloud, including automation, segmentation, and analytics. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Microsoft Office (Excel, Word, PowerPoint) is an added advantage.