Charles Marco
Senior Media Buyer | Marketing Advertising Specialist
- Role
- Senior Media Buyer at O\'connell Digital Media Group
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Charles Marco
With over six years as a Senior Media Buyer at O’Connell Digital Media Group, expertise…
Experience
Senior Media Buyer
O\'connell Digital Media Group
Mar 2019 — Present
Develop and execute comprehensive media plans, including strategy development, budget allocation, A/B testing and data backed media buying across Facebook Ads (Meta) and Google for multiple clients ranging from bidgets of $10k/month to $1M/month.• Create compelling ad copy and edit images and videos to optimize campaign performance across Facebook Ads (Meta) and Google platforms.• Conduct extensive research and reporting to define customer avatars and target audiences, ensuring precise ad targeting and effective messaging.• Collaborate with team leaders to onboard and train new hires, leveraging expertise in market trends and innovative media tactics.
Education
Bellevue University
BS - Web Technology
2012 — 2014
MCC
Web Development
2010 — 2012
Cross Lutheran High School
High School Diploma
1996 — 1998
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