Charles Lerebours
Executive Director of Sales at JK America
- Role
- Executive Director of Sales at JK Group
- Location
- Bristol, TN, US
- LinkedIn followers
- 500 followers
About Charles Lerebours
With 15 years of experience in Sales, Operations and International Business Development. I moved to the US and started the North American branch for an innovative French company specialized in clean & efficient industrial process solutions. In 2019 I joined Universal Companies, largest distributor for Spas in North America, pivoting to the wellness industry. I am passionate about helping companies and business partners achieve their full potential.
Experience
Executive Director of Sales
Dec 2021 — Present · Jonesboro, AR, US
Directed Sales across 5 divisions (Equipment, Consumables, OEM Parts, Software, and Marketing).• Leading the company in the transition from a distribution model to direct sales. Developed substantial and sustainable growth. Accomplishing $60M in sales in 2025.• Managed and reorganized the teams to improve sales, productivity, and company culture.• Unified the collaboration with all departments to break down “silos”, improve operations, customer onboarding, and maximize customers\' potential.• Management of Direct Sales and relationships for large accounts, key customers, and business development opportunities. Presentations, contract negotiation, marketing, training, etc.• Influenced the Tanning Industry to evolve into a Wellness & Day Spa model.• Expanded the Wellness branch in the Spa, Hospitality, and Fitness industry. Generated sales opportunities with major international accounts (Marriott, Hilton, etc.).• Influenced product development by providing customer & market knowledge, using my engineering background, and manufacturing expertise.• Implementation of CRM (Salesforce). Project management, budget, Admin, design & build out, implementation across global organization (Sales, Service, Marketing, Project Management, etc.).• Creation and Direction of a Technical Support Center (15 agents and managers, over 2,500 calls per month, over tickets per month).• Direction of the Software Division, from product development to sales and support. Strategized to use our software products to develop strong customer relationships and cross-sales opportunities.• Direction of the Marketing department. Influenced a marketing culture shift with content focusing on customer education, consulting, and community development.
Education
EM Normandie Business School
Master of Business Administration - MBA, Business Administration and Management, General
2006 — 2009
University Institute of Technology
Associate's degree, Business management
2004 — 2006
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