Charles Lansbury
VP of Digital Business and Product Development @Nexstar Media Group, Inc.
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WORK HISTORY
VP of Digital Business and Product Development @Nexstar Media Group, Inc.
Los Angeles, CA, US
EDUCATION
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
Northwestern University
Bachelors, Political Science, History
SKILLS
ABOUT CHARLES LANSBURY
Focused on launching new products and services, grow and structure partnerships, and apply data-driven results to develop better brand experiences. I’m excited to build, disrupt, and create lucrative business development strategies that empower teams and consumers. I am interested in emerging technologies, growth-oriented companies, and products that will shape the future.Worked in the confluence of digital media and technology for 7 years—working shoulder-to-shoulder with brands at Federated Media in digital ad sales and content marketing. I built partnerships by developing content and selling comprehensive digital advertising and proprietary data technology solutions that exceeded reach and consumer engagement for brands. At Samsung, I developed a monetization strategy and partnership roadmap. Assessing Samsung’s overall partnership and marketing model, with a key focus on how to improve the efficacy of partnerships and best monetize Samsung\'s 837 and to create an efficient, scalable model for growth.Specialties:Depth in Brand Strategy, Cross-functional Partnership Development and Leadership, Applying Facebook and Google Analytics to Drive Brand Engagement and ExperienceInterests: Marketing Communications, Intersection between Sustainable Impact and Consumer Services, Sustainability, Consumer Insights, Design Thinking, Connectivity, Product Development
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