Charles Geraci

Experience

1. Senior Vice President, Payments & Deposits

   Wells Fargo

   Sep 2023 — Present · Charlotte, NC, US

   Collaborate in crafting and distributing the Health of the Customer monthly report and the Weekly Spend Analysis, both of which are presented to the Wells Fargo CEO, Consumer Bank CEO, and other senior company leaders; Payments trends and components are a key topic driving these reports • Developed the Digital strategy for Payee/Merchant logic that undergirds the Health of Consumer monthly report for senior executives• Conduct monthly strategic analyses on range of consumer Payments topics and industry trends presented to C-suite leaders• Serve as primary owner of the Consumer Customer Insights Dashboard, the premier Digital resource for customer data utilized across the entire Consumer Bank by senior leaders and more than 200 stakeholders; lead US and India-based teams to maintain dashboard and deliver enhancements • Led a cross-functional team to identify strategic opportunities across the Wells Fargo Mass Population (Mass Market and Mass Affluent clients); leveraged advanced analytics to answer key research questions while leading the segmentation of entire population of 35MM customers into four distinct buckets/customer types for prioritization, based on a combined view of on-us assets and total wallet share• Identified 1.4MM targets for the Prime Checking product, leveraging vendor data; showcased existing product adoption rates by asset groups for Prime and Premier Deposits products – insights the firm had never seen before• Received a Team Spotlight Award for contributions to the creation of the CSBB College, a skills and career path Digital platform for employees; aligned education, experience, and exposure activities for over 200 roles

Education

• Northwestern University

  Journalism

  2001 — 2005