Charles Garabedian

Experience

1. Brand Ambassador

   PepsiCo

   Mar 2012 — Present · Boulder, CO, US

   Highly motivated Brand Ambassador with a focus on on-field marketing and building brand awareness among endurance athletes, specifically triathletes and runners. Leveraging a deep understanding of the endurance sports community, I am dedicated to promoting Gatorade Endurance and its products to enhance athlete performance and fuel success. Seeking to contribute to the growth and recognition of Gatorade Endurance as a trusted brand within the endurance sports industry. Acted as the face of Gatorade Endurance, representing the brand at various endurance sports events and races.Executed on-field marketing initiatives to engage with triathletes and runners, building brand awareness and promoting product benefits.Demonstrated in-depth knowledge of Gatorade Endurance products, their ingredients, and their impact on endurance performance.Engaged directly with endurance athletes, answering their questions, providing product samples, and offering personalized recommendations.Organized and led educational sessions and workshops to inform athletes about proper hydration and fueling strategies during endurance events.Collaborated with event organizers and race directors to secure sponsorships, ensuring prominent Gatorade Endurance branding and visibility at events.Developed and maintained strong relationships with endurance athletes, influencers, coaches, and industry professionals to expand brand reach and credibility.Captured and shared user-generated content showcasing athletes using Gatorade Endurance products during their training and races.Conducted post-event surveys and collected feedback from athletes to gain insights and improve future marketing strategies.Monitored competitor activities and industry trends, providing recommendations to enhance Gatorade Endurance\'s positioning in the market.

Education

• University of Colorado Boulder

  BA, Economics / Minor in Business

  2001 — 2005

Skills

• Securities
• Investment Management
• Financial Services
• Financial Analysis
• Investments
• Hedge Funds
• Equities
• Mutual Funds
• Portfolio Management
• Asset Management
• Financial Modeling