Charles Edwin Ripps

About Charles Edwin Ripps

Performance Marketer | 6+ Years Driving ROI & Scalable Growth I’m a results-driven…

Experience

1. Performance Marketing Manager

   The Muthoot Group

   Nov 2022 — Present · Kochi, IN

   Digital Marketing Manager | Omni-Channel Strategy | Performance Marketing | Customer AcquisitionIn my role as a Digital Marketing Manager, I lead data-driven omni-channel campaign execution with a strong focus on performance marketing across Google, Meta, and Bing. My core responsibility is to drive lead generation and new customer acquisition through precise, insights-based targeting and campaign optimization.I collaborate with and manage external agencies to execute campaigns at scale—constantly testing new strategies and creative approaches to improve results.A key achievement in this role has been the enhancement of conversion rates by building an efficient digital funnel. I optimized the flow of leads from custom landing pages, through our CRM system, and directly into the call center dialer, ensuring only high-quality leads are contacted—improving both productivity and ROI.I independently create landing pages using agile no-code tools, enabling fast deployment and testing without developer dependency, which speeds up campaign launches and enhances agility.My approach combines strategic planning, analytics, and execution to deliver high-performing, integrated campaigns that work across all customer touchpoints.

Education

• Pondicherry University

  Bachelor’s Degree, Computer Technology/Computer Systems Technology

  2010 — 2013