Charles Clayton

About Charles Clayton

I build marketing engines that turn enterprise accounts into predictable…

Experience

1. Account-based Marketing Lead

   UPS

   Jan 2021 — Present · Atlanta, GA, US

   UPS is a global logistics leader with over employees and $90B+ in annual revenue, serving customers in more than 220 countries.What I\'m most proud of: Architecting intelligent, data-driven revenue engines that deliver 9-figure pipeline impact while empowering global teams to operate with high-velocity independence.Key Achievements: Enterprise ABM Architecture Engineered data-driven strategies delivering 9-figure cultivated pipeline impact while significantly accelerating deal velocity through automated intent-triggers.🤖 AI-Native Innovation Pioneered an AI \"Content Lab\" leveraging Google Gemini and Sora to automate hyper-personalized video and email workflows, driving an 8-figure lift in incremental revenue. Global Asynchronous Leadership Developed comprehensive ABM playbooks and documentation to ensure high-velocity execution across LATAM and APAC time zones, eliminating meeting dependency for global launches. Scalable Growth Engine Expanded account coverage by 400%(scaling from 500 to 2,500+ accounts) through technical lifecycle automation and predictive segmentation. Full-Stack Technical Execution Orchestrated high-output workflows using Marketo (Expert), Salesforce, SQL, and Databricks to transform complex datasets into actionable, automated pipeline. Strategic Partner Management Led a cross-functional team and managed elite agency partners, including Demandbase and Hawkeye/Publicis Sapient, to scale global demand generation initiatives.

Education

• University of North Carolina at Chapel Hill

  Bachelor of Arts (BA)

  1995 — 1999

• North Carolina Central University

  M.B.A

  1999 — 2002