Charles-Arthur Bourget

Business Developer @UBISOFT IVORY TOWER

Villeurbanne, FR

The Crew 2 & The Crew MotorfestWorked on establishing/strengthening a network of partners with car culture icons and automotive industry players to raise awareness for the realease of the game The Crew Motorfest and offer paid partnerships to brands for in-game integrations. Shortlisted relevant partners according to relevant criteria in a matrix data analysis, approached prospects, negotiated terms, formalised contracts with legal advisors, executed partnerships as project manager for in-game implementation, put together creative briefs for partners, managed the execution of contractual marketing servicesSelected contributions:• 1.1 million+ EUR revenues in paid partnerships generated after 3 years in the new position• 25 posts in collaboration with 10 brands generating 9.5 M+ impressions and 600k+ interactions on social media platforms over The Crew Motorfest\'s year of launch• Supervised creation of 20+ media content with partners, integrated in the game and used in communication assets

Strathclyde Business School

Msc