Charles Alf Lafon
Content Strategist @Edelman France
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WORK HISTORY
Content Strategist @Edelman France
Paris, FR
In-house content strategist for Google France, running brand content strategies, via owned channels (azerty magazine) and media partnership (La Story Les Echos, Brut, Le Figaro, Le Monde, TTSO, Politico.)
EDUCATION
ISCPA - Institut Supérieur des Médias
Master's degree, Journalism
Université Paris Cité
Master’s Degree, Cinema
SKILLS
ABOUT CHARLES ALF LAFON
As a Content Strategist for Google France, I help create and execute brand content strategies that showcase the company\'s vision, products, and services, across various channels and platforms. I have over 10 years of experience in content creation, content marketing, and digital content, working with leading brands, agencies, and media outlets in the sport, tech, and sustainability sectors.One of my proudest achievements is conceiving, selling, and producing azerty, the first print magazine for Google in France, specialized in digital life and technology. The magazine combines a pedagogical approach and expert content, and reaches over 1.3 million readers through media partnerships. It won the Grand Prix Stratégies de la Communication éditoriale 2021. My mission is to craft compelling stories that inform, inspire, and engage the audience, while reflecting Google\'s values and goals.
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