Charlene Staples

About Charlene Staples

Proven, strategic marketing leader with 20+ years of experience driving revenue growth and consumer engagement through omnichannel campaigns and data-driven decision-making. Skilled in leading high-performing, remote teams and delivering measurable results across digital, brand, and product marketing. My expertise spans brand marketing, marketing operations, digital marketing, customer acquisition and retention, content strategy, and analytics. I have a passion for aligning strategy with consumer insights to build meaningful, results-driven marketing programs. Known for a collaborative leadership style, strong cross-functional communication, and a deep focus on using marketing technology to optimize performance. I am a marketing leader who blends strategy, creativity, and analytics to drive impact.

Experience

1. Chief Marketing Officer

   Leedstone, Inc

   Jun 2021 — Present · Melrose, MN, US

   Member of the Leedstone Executive Team and thought leader, leading, setting, andexecuting overall Company strategies and owning P&L’s for multiple divisions-Plan and implement initiatives that have driven e-commerce revenue growth of over 70%-Lead and mentor the Marketing, Digital Marketing, and Web Development teams-Work closely with inside and outside sales and technology teams to create effective salesdriving programs, lead generation, management of sales pipelines, and CRM platforms-Create strategy, execute tactical plans, and analyze performance of integrated marketingand communication plans (B2B and B2C)-Create and oversee execution of digital marketing and e-commerce initiatives and KPIs,including web production, email marketing, search engine optimization, search enginemarketing, social media marketing, user experience, and analytics (Google Analytics)-Work closely with vendor and manufacturer partners to help drive their sales, product,and marketing goals, as well as define and execute go-to-market strategies-Lead all Company events-Oversee trade show marketing.

Education

• University of Minnesota Duluth

  BBA, Marketing, Organizational Management

  1995 — 1999

• University of Mary

  Master of Business Administration (MBA), Executive

  2013 — 2014

Skills

• Advertising
• Direct Mail
• Account Management
• Marketing Management
• Email Marketing
• Brand Management
• Marketing Strategy
• Integrated Marketing Communications Planning
• Team Building
• Management
• Product Marketing
• Social Networking
• Trade Shows
• Product Development
• Brand Development
• Sales
• Integrated Marketing
• Marketing Communications
• Leadership
• Social Media Marketing
• Social Media
• Microsoft Excel
• Online Marketing
• Marketing
• Strategy
• E-Commerce
• Market Research
• Strategic Planning
• Direct Marketing
• Market Planning
• Customer Service
• Digital Marketing
• Multi-Channel Marketing
• Team Leadership