Charlene Peters
- Role
- Director of Marketing & Communications at Fisher College
- Location
- Marblehead, MA, US
- LinkedIn followers
- 500 followers
About Charlene Peters
Fisher College relies on our team to drive impactful marketing and communications…
Experience
Director of Marketing & Communications
Dec 2022 — Present
Project management for the planning, development and implementation of all the College’s marketing and promotional strategies, communications and public relations activities, both external and internal, to achieve program-specific enrollment and revenue targets, and increase the visibility of the College and its representatives. In addition, responsible for the operation of the Marketing and Communications department, including oversight of the budget, supervision of staff, and coordination with outside vendors and consultants. In conjunction with the Vice President of Strategy and Planning and other College stakeholders, develop and execute marketing plans focused on program enrollments and brand awareness. Tactics and strategies include: Social media oversight for optimization Competitive analysis for integrated marketing channels Content creation and distribution Website copywriting for optimization Email campaigns Media buying SEM/SEO KPI monitoring and ROI analysis Maintain database of Higher Ed and key Boston media contacts. Leverage of existing media relationships and cultivatation of new contacts within the media Manage media inquiries and interview requests Create content for blog posts, byline articles and keynote presentations Monitor, analyze and communicate PR results Manage relationships with consultants as needed Lead strategic departmental marketing projects
Skills
- Writing
- Wine Tours
- Media Relations
- Wine Tasting
- Promotions
- Travel Writing
- Content Writing
- Tourism
- Advertising
- Content Development
- Blogging
- Digital Strategy
- Photography
- Social Media Marketing
- Marketing Communications
- Editing
- Public Speaking
- Newspapers
- Culinary Travel
- Branding & Identity
- Editorial
- Marketing
- Journalism
- Social Media
- Copywriting
- Storytelling
- Public Relations
- Publishing
- Proofreading
- Press Releases
- Marketing Strategy
- Creative Writing
- Publications
- Freelance Writing
- Lifestyle
- Newspaper
- Magazines
- Wine
- Food
- Web Content
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