Charlene Payne Parrish
Enrollment and Program Marketing Manager, Executive Education @Carnegie Mellon University - Tepper School Of Business
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WORK HISTORY
Enrollment and Program Marketing Manager, Executive Education @Carnegie Mellon University - Tepper School Of Business
Pittsburgh, PA, US
Develop and drive the annual executive education marketing plan, leading brand-aligned, forward-thinking, and data-driven multi-channel campaigns for a diverse portfolio of programs- Create and execute top-of-funnel marketing strategies across paid/organic advertising, direct sales, email, web, social media, and alumni partnerships to generate demand and heighten brand awareness on local, regional, national, and global scales- Evaluate enrollment data and marketing performance to continuously refine strategies, optimize tactics, and enhance lead conversion rates- Champion the effective use of Salesforce, leveraging it for automation, personalized outreach, prospect journey management, and comprehensive data-informed campaign analysis to align with conversion goals and demonstrate impact.
EDUCATION
Florida A&M University
B.S.
Golden Gate University
M.S., M.B.A.
ABOUT CHARLENE PAYNE PARRISH
Certified, award-winning Higher Education Marketing Manager with a proven track record of…
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