Charlene Decrease
Senior Marketing Manager @Splunk
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Manager @Splunk
Lead top-of-funnel content strategy for Perspectives by Splunk, creating and managing content for the blog, monthly newsletter, LinkedIn Live, and paid media campaigns, all targeting hard-to-reach executive audience- Partner with subject-matter experts to surface emerging customer challenges and translate complex, technical insights into compelling thought leadership that resonates- Build and execute editorial strategies that translate complex, highly technical insights into compelling narratives that resonate with C-suite- Develop editorial frameworks and content programs that integrate into broader demand generation motions, supporting awareness, engagement, and early-stage pipeline influence- Monitor performance metrics across channels to optimize engagement, inform future content, and identify which topics, formats, and campaigns drive the strongest early-stage interest- Collaborate closely with product marketing, sales, communications, and web teams to ensure content aligns with campaign themes, supports sales conversations, and strengthens executive-level pipeline initiatives.
EDUCATION
Michigan State University
Bachelor's Degree, Journalism- Visual Communications
DePaul University
Master of Science - MS, Marketing
SKILLS
ABOUT CHARLENE DECREASE
I\'m Charlene, and I believe great marketing is a mix of strategy, creativity, and just the right amount of fun. With a content strategy and storytelling background, I know how to craft campaigns that connect, engage, and drive action. I\'ve spent my career turning complex ideas into compelling narratives through thought leadership, social, blogs, or product marketing. But great content alone isn\'t enough. The magic happens when the right story meets the right audience at the right time — and that\'s where my expertise in campaign strategy, demand generation, and multi-channel marketing comes in. What I bring to the table:• Storytelling that sells: A strong content foundation means every campaign I build is rooted in messaging that resonates, not just marketing noise. • Full-funnel campaign execution: From awareness to conversion, I create and manage multi-channel campaigns that guide buyers through every stage. • Data-backed decision-making: I\'m not afraid to admit I\'m a data nerd. I thrive on digging into CRM (like Salesforce and HubSpot) and marketing automation tools (like Marketo, Hootsuite, and Pardot) to track performance, optimize strategies, and prove ROI.• Cross-team collaboration: I enjoy working closely with sales, product marketing, paid media, and regional teams to ensure campaigns drive impact across all channels and serve many buyers.• A little fun along the way: Because the best marketing isn\'t just practical—it\'s engaging. I blend storytelling with strategy to ensure every campaign isn\'t just seen and makes an impact. If you\'re looking for someone who can bring a mix of big-picture thinking, creative execution, and data-driven insights, let\'s connect!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.