Charlene Shiang Ling Chiou
Marketing Analyst @ ASUS || Python, R, SQL, Tableau || Marketing Analytics (STEM) @ U of Rochester || Open to Full-time Data/ Business/ Marketing Analyst
- Role
- Channel Marketing Specialist at 華碩
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Charlene Shiang Ling Chiou
Career ObjectiveI am actively seeking full-time in Business Analysis or Marketing Analytics, where I can apply my skills in data analytics, strategic marketing, and problem-solving to deliver business value. I thrive on turning data into insights that drive real-world impact- EducationCurrently pursuing an MS in Marketing Analytics (STEM-designated) at Simon Business School, University of Rochester. My coursework includes Analytics Design & Application, Predictive and Causal Analytics, Pricing Policies, and AI in Business- Technical & Analytical SkillsSkilled in Python, Tableau, SQL, and Excel for statistical analysis, forecasting, and dashboard development. I enjoy combining data-driven thinking with business acumen to support strategic decision-making- Consulting & Project ExperienceAs a Business Analysis Consultant for the City of Rochester, I led Python-based analysis of survey data from 350+ students and developed interactive Tableau dashboards. My team proposed a predictive marketing strategy projected to improve young professional retention by 20% over three years.I also placed 3rd in the 2024 Kogod Case Competition, where I helped design a generative AI and digital twin strategy for Xylem Inc, projected to save $2.5–3 million annually- Marketing ExperienceAt Global Views, I managed 10+ cross-functional campaigns and increased publication views by 5 million. I also boosted ad performance through Google Ads, led ESG event planning, and managed 19 distribution channels to achieve a 15% sales increase- Global Perspective & Language SkillsBilingual in English, Mandarin, and Taiwanese, with work experience in both the U.S. and Taiwan, I bring a cross-cultural perspective to business and marketing strategy.
Experience
Channel Marketing Specialist
Oct 2025 — Present · Fremont, CA, US
Education
National Taiwan Normal University
Bachelor of Arts - BA, English & Chinese Language and Literature
2018 — 2022
The Julius Maximilians University of Würzburg
Exchange Program, Economics
University of Rochester - Simon Business School
Master of Science - MS, Marketing Analytics
National Taiwan Normal University
Bachelor of Business Administration - BBA, Business Administration and Management, General
Taipei Wego Private Senior High School
General subjects
2015 — 2018
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