Charlene Allen

Principal Recruitment Leader GTM- Americas| Ex- Salesforce

Role
Recruitment Manager Gtm- Americas at Backbase
Location
Atlanta, GA, US
LinkedIn followers
500 followers

About Charlene Allen

I am a dedicated talent acquisition leader with over 15 years of experience in Recruiting and Diversity, Equity & Inclusion Management, with a deep commitment to people-first leadership. My passion lies in building and nurturing high-performing, inclusive teams that are aligned with both company goals and the needs of the individuals I lead. As a people manager, I focus on coaching, mentoring, and empowering my team—fostering a collaborative environment where each person feels supported, heard, and driven to succeed. With a strong foundation in the tech industry, I bring a strategic and empathetic approach to leadership, guiding my team to deliver impactful hiring strategies that fuel business growth while championing equity and representation.

Experience

  1. Recruitment Manager Gtm- Americas

    Backbase

    Dec 2024 — Present · Atlanta, GA, US

    Lead​ing the end-to-end recruitment strategy for​ Go-To-Market (GTM) across North America at Backbase, a high-growth leader in Engagement Banking software. Operate as a strategic partner to executive leadership in the U.S, Mexico, and Canada, ensuring alignment between talent acquisition and business objectives.Define and execute scalable Go-To-Market (GTM) hiring strategies that align with business growth targets and regional workforce plans​ while partner​ing ​cross-functionally with Legal, Finance, and Operations to manage hiring risk and support geographic expansio​n. Utilize data-driven decision-making through recruitment analytics and performance dashboards. Identify and resolve inefficiencies in the hiring lifecycle, leading initiatives that improve quality of hire, speed-to-fill, and candidate experience.Oversee the full lifecycle strategy for internal and external talent pipelines, partnering with senior business leaders to proactively forecast workforce needs and align sourcing strategies with organizational priorities. Lead executive and business-critical searches through advanced talent mapping, market intelligence, and high-impact engagement techniques.Optimize the talent acquisition tech stack, leveraging platforms such as Greenhouse, Bullhorn, and Workday. Drive integration between the ATS, HRIS, and third-party tools to enhance compliance, improve data integrity, and enable real-time reporting.

Education

  • Salesforce Talent Alliance Career Cohorts

    Accelerate Leadership Program

  • Strayer University

    Master of Business Administration (MBA), Business Administration and Management, General

    2011 — 2013

  • Strayer University

    Master of Science (M.S.), Management Information Systems, Security

    2008 — 2010

  • Alabama State University

    Bachelor of Science (B.S.), Computer Science

    1999 — 2004

Skills

  • Java
  • Account Management
  • Sourcing
  • Windows
  • Troubleshooting
  • Security
  • Computer Hardware
  • Networking
  • Customer Service
  • Windows Server 2003
  • Full Life Cycle Development
  • Windows 7
  • Laptops
  • C++
  • Technical Support
  • C
  • Active Directory
  • Unix
  • Windows Server
  • Business Planning
  • System Administration
  • Lan-Wan
  • Windows Server 2008
  • Recruiting
  • Analysis
  • Interviews
  • Software Documentation
  • Talent Acquisition
  • Applicant Tracking Systems
  • Cisco Technologies
  • Red Hat Linux
  • Visual Basic
  • Screening Resumes
  • Switches
  • Software Installation
  • Technical Recruiting
  • Business Relationship Management
  • Management

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Charlene Allen — Recruitment Manager Gtm- Americas at Backbase in Atlanta, GA, US | Unifers