Charlene Allen
Principal Recruitment Leader GTM- Americas| Ex- Salesforce
- Role
- Recruitment Manager Gtm- Americas at Backbase
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Charlene Allen
I am a dedicated talent acquisition leader with over 15 years of experience in Recruiting and Diversity, Equity & Inclusion Management, with a deep commitment to people-first leadership. My passion lies in building and nurturing high-performing, inclusive teams that are aligned with both company goals and the needs of the individuals I lead. As a people manager, I focus on coaching, mentoring, and empowering my team—fostering a collaborative environment where each person feels supported, heard, and driven to succeed. With a strong foundation in the tech industry, I bring a strategic and empathetic approach to leadership, guiding my team to deliver impactful hiring strategies that fuel business growth while championing equity and representation.
Experience
Recruitment Manager Gtm- Americas
Dec 2024 — Present · Atlanta, GA, US
Leading the end-to-end recruitment strategy for Go-To-Market (GTM) across North America at Backbase, a high-growth leader in Engagement Banking software. Operate as a strategic partner to executive leadership in the U.S, Mexico, and Canada, ensuring alignment between talent acquisition and business objectives.Define and execute scalable Go-To-Market (GTM) hiring strategies that align with business growth targets and regional workforce plans while partnering cross-functionally with Legal, Finance, and Operations to manage hiring risk and support geographic expansion. Utilize data-driven decision-making through recruitment analytics and performance dashboards. Identify and resolve inefficiencies in the hiring lifecycle, leading initiatives that improve quality of hire, speed-to-fill, and candidate experience.Oversee the full lifecycle strategy for internal and external talent pipelines, partnering with senior business leaders to proactively forecast workforce needs and align sourcing strategies with organizational priorities. Lead executive and business-critical searches through advanced talent mapping, market intelligence, and high-impact engagement techniques.Optimize the talent acquisition tech stack, leveraging platforms such as Greenhouse, Bullhorn, and Workday. Drive integration between the ATS, HRIS, and third-party tools to enhance compliance, improve data integrity, and enable real-time reporting.
Education
Salesforce Talent Alliance Career Cohorts
Accelerate Leadership Program
Strayer University
Master of Business Administration (MBA), Business Administration and Management, General
2011 — 2013
Strayer University
Master of Science (M.S.), Management Information Systems, Security
2008 — 2010
Alabama State University
Bachelor of Science (B.S.), Computer Science
1999 — 2004
Skills
- Java
- Account Management
- Sourcing
- Windows
- Troubleshooting
- Security
- Computer Hardware
- Networking
- Customer Service
- Windows Server 2003
- Full Life Cycle Development
- Windows 7
- Laptops
- C++
- Technical Support
- C
- Active Directory
- Unix
- Windows Server
- Business Planning
- System Administration
- Lan-Wan
- Windows Server 2008
- Recruiting
- Analysis
- Interviews
- Software Documentation
- Talent Acquisition
- Applicant Tracking Systems
- Cisco Technologies
- Red Hat Linux
- Visual Basic
- Screening Resumes
- Switches
- Software Installation
- Technical Recruiting
- Business Relationship Management
- Management
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