Charlene Abretske Feliu

About Charlene Abretske Feliu

Senior Email Specialist who understands complicated brand compliance and getting the right message to the right people at the right time. My stakeholders needs are my top priority. Training and and onboarding new users is my specialty! I love a good trivia match.

Experience

1. Senior Email Marketing Specialist

   MilliporeSigma

   Jul 2014 — Present · CA

   Managed email intake, ensuring all required information was present and optimizing content in Lytho before passing it to the StudioM design team for production.• Identified opportunities for full funnel campaigns and supported their execution.• Supported stakeholders, primarily in Biology and Chemistry Marcom, in planning, creating, executing, and interpreting metrics of email tactics.• Assisted in creating audiences for email tactics to deliver the right message to the right people at the right time.• Contributed to the development of larger evergreen or multi-touch campaigns based on stakeholder goals and marketing collateral.• Provided ongoing training to stakeholders on new digital email strategies and tools, focusing on creating effective email campaigns and audiences.• Supported team members in checking and scheduling the execution of email campaigns prior to launch, including Regional, Legal, and NA Commercial.• Assisted in an administrative capacity for SFMC, managing user information, troubleshooting, and permissions.

Education

• MiraCosta College

  (120) Credit Units

• Monroe Community College

  Literature, History