Charlene Strain
Founding Product Marketing Manager @Keen Decision Systems
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WORK HISTORY
Founding Product Marketing Manager @Keen Decision Systems
Colorado Springs, CO, US
I drive product marketing initiatives that enhance the adoption, retention, and expansion of Keen\'s predictive analytics platform. Collaborating cross-functionally with Sales, Account Management, Marketing, and Product teams, I lead go-to-market (GTM) strategies and create compelling messaging and collateral to showcase Keen\'s unique value proposition. My focus is on delivering measurable business outcomes through data-driven storytelling and strategic execution.Key Achievements- 157 PQLs Generated: Leveraged high-intent channels to contribute directly to pipeline and ARR growth-$75K Product-Influenced ARR: Delivered measurable impact through targeted campaigns and strategic initiatives-$98K Influenced Opportunities: Represented 3.3% of total pipeline, showcasing strategic contributions- 25% Trial Engagement Rate: Accelerated deal velocity and pipeline progression through optimized trial engagement- 10% Higher Renewal Rate: Contributed to improved retention among top-tier accounts through targeted enablement efforts- 7+ High-Impact Resources: Created sales enablement tools with 80% adoption, driving a 15% increase in conversion rates.Core Responsibilities- Positioning & Messaging: Translate Keen’s capabilities into compelling messaging, benefits, and differentiation tailored to target audiences- Content Development: Craft customer case studies, testimonials, and success stories to highlight product impact, driving awareness and adoption- Go-to-Market Strategy: Lead end-to-end product marketing efforts, from market research and positioning to retention and expansion initiatives- Sales Enablement: Equip the sales team with impactful tools and training to deliver consistent, persuasive messaging to prospects and customers- Customer Insights: Leverage user feedback and behavioral data to inform marketing strategies and refine product positioning.
EDUCATION
Bishop DuBourg High School
High School
DePaul University
Bachelor’s Degree
ABOUT CHARLENE STRAIN
Most marketers push content. I build forecast-first GTM systems that turn signals into strategy, and launches into revenue. Hi, I’m Charlene Founding + Solo Product Marketing Manager at Keen Decision Systems. I help RevOps and GTM leaders- Capture pipeline clarity → turning inbound demo interest into qualified deals - Prove ROI with confidence → building story-led motions that protect budgets and accelerate renewals - Scale enablement → delivering frameworks, assets, and nudges that make teams faster, clearer, and more aligned In 2025, my GTM playbooks and funnel optimizations delivered measurable revenue impact- Inbound engine → $1.9M pipeline |$554K weighted |$100K closed-won (Blake’s Beverage + Hangar12) via optimized demo flows (+119% YoY views, 57.6-day avg. deal age)- Renewals / Retention → $518K renewal closed-won across strategic accounts (Organic Valley, Free People, 22Squared, AFM, more) supported by refreshed messaging + enablement - Expansions → $252K ARR influenced with $92K adjusted forecast and $153K upside, driven by campaign-led plays (Code3, Nuuly, Bob Evans, Yellowtail, JDE, URBN, more)- New Client Acquisition (NCA) → $1.3M closed-won partner deals (TapClicks, Tracer) with $834K ARR in active pipeline ($671K weighted) from launch-driven motions (Galderma, Gimme Seaweed, MSK, Sasquatch)- Campaign impact → 20.7% CVR Industry Insights Report (54 net-new subs, 75% organic); Case Studies Hub refresh → $30K sourced deal; Marketplace / Partner funnel launch → 10.7% CVR Renewal lift, expansion traction, and net-new pipeline clarity - all delivered by a one-woman PMM team aligned to RevOps outcomes. Beyond B2B- Co-lead, Colorado Springs Women in Business for Good → raised $65K+ for local nonprofits - Climatebase Fellow → marketing that’s sensory, sustainable, and story-driven Always open to jamming on- RevOps motion - AI-powered planning - Freemium GTM - Making a launch feel like legacy, not just logistics c••••••••@gmail.com | c••••••••@keends.com Colorado Springs, CO
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