Charlene

About Charlene

Charlene is an established digital trailblazer and a growth-centric serial entrepreneur. She blends her strategic and execution acumen with her deep knowledge and passion for digital businesses. Charlene has two decades of experience in digital advertising. She is currently the founder and chief executive officer of EternityX Marketing Technology Limited, China’s acclaimed pragmatic AI marketing technology platform empowering global brands to effectively connect and convert Chinese consumers. Prior EternityX, she successfully founded and exited from one of the leading cross channel advertising network and performance provider based in Hong Kong. Charlene has spent her career in identifying, growing and efficiently deploying resources to core competencies and successfully implementing go-to-market strategies. As a founder, she has consistently delivered significant revenue growth with a focus on profitability despite the resource constraint often experienced by early-stage startups. She now applies such expertise in helping portfolio companies succeed.

Experience

1. CEO & Founder

   EternityX

   Jul 2018 — Present

   EternityX is the leading marketing technology with performance-driven AI algorithms to empower global marketers to effectively connect with Chinese consumers with sustainable marketing strategies to drive long-term success in China. EternityX’s open-to-connect platform enables advertisers and their agencies to make more efficient, effective marketing decisions and to build meaningful connections with consumers, leading to a more valuable experience that ultimately results in better business results. EternityX traces its roots to BiddingX, one of China’s largest Demand Side Platform founded in 2011 in Guangzhou with technology at the core of its strategy, by former professionals from China’s leading Internet companies including Alibaba, Tencent, and Baidu.

Education

• University of Southern California

  Communication and Media Studies

  2001 — 2001

• Fu Jen Catholic University

  Bachelor of Arts-BA, Grade：2000

• New York University

  Master of Art，Communication, Manageement

  2002 — 2003