Charlene Joese

About Charlene Joese

Highly collaborative, results-oriented, data-driven leader with 15 years of Marketing…

Experience

1. Senior Marketing Manager, Software Services

   Chamberlain Group

   Jan 2022 — Present

   Driving B2C growth of new company software services solution division. • Developing and leading acquisition, engagement and retention marketing programs for new software services programs delivering $12MM in annual revenue – including in-garage delivery with Amazon and Walmart, Video Subscriptions and myQ Connected Garage for Tesla. • Leading cross-functional team comprised of Marketing, Analytics, Product, Finance, QE and Research to deliver second free trial to lapsed users of myQ Connected Garage for Tesla exceeding opt-ins targets by 13% and currently pacing to meet revenue targets. • Leading marketing evolution to dynamic, data-driven and personalized communications across paid media, app, email and push notifications leveraging usage segmentation and propensity to subscribe models.

Education

• Wesleyan College

  Bachelor of Arts, Major in Economics and Business Administration; Minor in Mathematics

• DePaul Driehaus College of Business

  MBA, Finance

Skills

• Variance Analysis
• Underwriting
• Campaign Management
• Management
• Budgets
• Loyalty Programs
• Consumer Marketing
• Cross-Functional Team Leadership
• Process Improvement
• Mentorship
• Finance
• Customer Segmentation Strategy
• Cash Flow
• Program Management
• Loyalty Marketing
• Financial Reporting
• Analysis
• Portfolio Management
• Banking
• Strategy
• Creative Strategy
• Credit
• Analytical Skills
• Marketing Strategy
• Leadership
• Budgeting
• Forecasting
• Strategic Planning
• Go-to-Market Strategy