Charlene Deegan-Calello

Chief Brand Officer @Wormser Group

New York, NY, US

Seasoned Executive with principal oversight of New Product Development, R&D Innovation, Regulatory, and Strategic Brand Development.As a strategic brand executive and branding veteran, my focus is on identifying whitespace opportunities, fostering and creating differentiation to help customers rise above the noise in our increasingly crowded market space, reinventing existing categories, incubating new brands, and developing product that will enhance and advance brand stories. As a veteran scientist my focus is to identify the technically unique and incorporate this into a seamless product package, that allows for the ready and user-friendly transition to brand marketing teams. The demand for signature sensorial and social-media ready compositions is a foundational aspect of our NPD approach.