Charlee McDaniel

About Charlee McDaniel

With 20 years of experience leading brand, product, and digital transformations, I’ve built and scaled high-performing teams, strategies, and marketing ecosystems from the ground up—across both entrepreneurial and global corporate environments.I specialize in turning vision into structure: aligning cross-functional teams around clear goals, operationalizing innovation, and driving measurable growth through brand clarity, digital maturity, and customer-centered strategy. My leadership style blends creative energy with disciplined execution—building momentum in complex organizations while keeping customers at the heart of every decision.As Director of Brand & Digital Marketing at Kichler Lighting, I architected a full-scale brand and digital transformation—introducing structure, strategy, and enterprise-level adoption of new marketing and digital capabilities. Prior to that, at Vitamix, I helped evolve a small marketing function into a global brand engine, scaling the team from 2 to 20 and tripling revenue within four years.Whether guiding corporate teams through large-scale change or advising organizations on how to define and activate their brand strategy, I thrive on building what doesn’t yet exist—teams, systems, or strategic frameworks—and positioning brands for sustainable growth.

Experience

1. Digital, Creative & Operations Marketing Leader

   Westfield Insurance

   Nov 2023 — Present · OH, US

   Responsible for uniting brand storytelling, digital engagement, and marketing operations under one vision. Drive the evolution of the company’s brand and digital presence to strengthen awareness, engagement, and connection across all channels. Lead a talented team of digital, creative, and operational professionals to foster collaboration, creativity, and data-driven performance that elevates marketing impact and scale. Champion operational efficiency, ensure consistency of brand expression, and advance the company’s digital maturity to meet the needs of modern consumers.Lead the company’s integrated digital and brand strategy, aligning marketing efforts with enterprise goals.Oversee creative services, ensuring the brand’s voice, visual identity, and storytelling are consistent and compelling.Advance digital marketing capabilities across web, social, email, and advertising to enhance customer engagement.Strengthen marketing operations and processes to improve scalability, efficiency, and performance measurement.Inspire and develop a high-performing, collaborative team that thrives on innovation and continuous improvement.

Education

• Kent State University

  Bachelor of Business Administration - BBA, Marketing / Advertising

Skills

• Sem
• Online Marketing
• SEO
• Product Management
• Web Marketing
• Project Management
• Web Strategy
• Brand Development
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Marketing
• Strategic Planning
• Advertising
• Strategy
• E-Commerce
• Sales
• Email Marketing
• Management
• Product Marketing
• Search Engine Marketing (Sem)
• Leadership
• Product Development
• Search Engine Optimization (SEO)
• Marketing
• Competitive Analysis
• Creative Direction