Charla Mathwick
Professor Emeritus of Marketing at Portland State University
- Role
- Professor at Portland State University
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Charla Mathwick
Experienced Marketing professor teaching graduate (MBA) courses in entrepreneurship…
Experience
Professor
Aug 1998 — Present · Portland, OR, US
Marketing Professor teaching graduate (MBA) courses in innovation with an emphasis on strategy and market analytics. Deep expertise in market disruption, lean startup methods, and customer relationship management (CRM) specializing in customer acquisition cost (CAC) to lifetime value (LTV) analysis. Research interests include lean startup methods, startup launch strategy performance, value co-creation, virtual community and customer engagement management.
Skills
- Marketing Management
- Microsoft Office
- Analytical Skills
- Program Management
- Crm
- Marketing Strategy
- Strategic Planning
- Product Management
- Analysis
- Community Outreach
- Data Analysis
- Teaching
- Research
- Leadership
- Customer Relationship Management (Crm)
- Public Speaking
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