Charity Araoz

About Charity Araoz

I currently work alongside a team of highly skilled supply chain and logistics industry and tech experts at TransImpact, where we help operations, procurement, and financial leaders reduce shipping costs, right-size inventory, and improve margins. I focus on aligning marketing, sales, and product strategy to accelerate our impact and deliver measurable value that creates Raving Fans.Over the past 23 years, I’ve built a versatile career spanning account management, business development, product management and new product introduction, product marketing, demand generation, customer marketing, and revenue operations. My early work in manufacturing—forecasting demand and informing inventory planning—continues to shape how I support the team’s go-to-market strategies today.My experience includes manufacturing, agency services, and multiple technology sectors such as construction tech, fintech, and supply chain/logistics tech.I excel in the phase where companies need to scale by hiring the right talent, aligning sales and marketing, building the tech stack, and creating the operational discipline required for sustained double-digit growth.Let’s Connect!https://transimpact.com/

Experience

1. Sr Vice President Marketing

   TransImpact

   Jan 2026 — Present · Houston, TX, US

Education

• Growth Tribe

  Growth Hacking Certificate

• Baylor University - Hankamer School of Business

  Master of Business Administration - MBA

  2015 — 2017

• The University of Akron

  Bachelor of Science Business Administration, International Business (Minor in Economics)

• MarketingProfsPro Professional Development Solutions

  Marketing Measurement and Analytics

  2014 — 2014

Skills

• Automotive
• Marketing Research
• Lead Generation
• Vendor Management
• Voice of the Customer
• Trade Shows
• Market Research
• Business Process
• Product Management
• Web Development
• SEO
• Multi-Channel Marketing
• Product Marketing
• Business-to-Business (B2b)
• Copywriting
• Product Development
• Search Engine Optimization (SEO)
• B2b Marketing
• Competitive Analysis
• Advertising
• Website Development
• Marketing Communications
• Strategy
• Cross-Functional Team Leadership
• Content Strategy
• Enterprise Software
• Marketing Strategy
• Sales Management
• Marketing
• Business Development
• Web Content
• Digital Marketing
• Purchasing
• Marketing Management
• Corporate Branding
• B2b
• Web Marketing
• Project Management
• Sales
• Online Marketing