Charity Ndisengei

About Charity Ndisengei

I am a brand, marketing, and growth executive operating at the intersection of strategy, operations, and transformation, with more than 20 years of experience leading businesses through growth, turnaround, and market repositioning across complex, multi-market environments. I focus on delivering measurable commercial impact, helping organizations navigate growth, restructuring, and expansion. My experience includes contributing to the turnaround of KFC Africa from sustained decline to strong growth, supporting the repositioning of S&B to enable significant expansion, and leading the transformation of BrandExtract through organizational and revenue model evolution to improve stability, forecasting, and operational discipline. I currently serve as Chief Operating Officer and Head of Strategy at BrandExtract, a strategy-led consulting firm working with enterprise organizations across energy, industrial, and technology sectors. I lead strategy, operations, and commercial performance across the business, with responsibility for growth, operating model design, talent leadership, and execution. I also advise CEOs and executive teams on brand strategy, go-to-market models, and organizational alignment. My experience includes leading large-scale, multi-market portfolios across Africa for global organizations including AB InBev and Diageo. I played a key role in scaling Carling Black Label into one of the largest brands in Ogilvy Africa’s portfolio and led the regional rollout of Guinness’s “Made of Man” repositioning across multiple African markets. In addition to strategy and operations, I am actively shaping how organizations modernize their marketing and brand capabilities. I have led the development of AI strategy and governance frameworks and re-architected brand and marketing processes to integrate agentic AI, improving efficiency and expanding strategic capacity across teams. I hold a Doctorate in Business Administration focused on ESG and brand value creation, alongside an MBA in Marketing and executive education from Harvard Business School and the University of Cambridge. I believe brand is a growth lever, not a communications function. When integrated with strategy, operations, and experience, it becomes a driver of long-term enterprise value.

Experience

1. Chief Operating Officer

   BrandExtract

   Jan 2026 — Present · Houston, TX, US

Education

• Harvard Business School

  Certificate , Business Strategy

• Vega School of Advertising

  Certificate in Brand Building

  2006 — 2006

• University of Cambridge

  Circular Economy and Sustainability Strategies, Circular Economy and Sustainability Strategies

  2022

• Watershed College - Zimbabwe

  High School

  1994 — 1998

• IIE Varsity College

  IMM, Graduate Diploma in Marketing Management

  1999 — 2002

• Stellenbosch Business School

  Master of Business Administration - MBA

  2012

• Walden University

  Doctor of Business Administration (Marketing), Business Administration and Management, Marketing

• Harvard Business School

  Business Strategy

• Pitmans Qualifications (UK)

  Advanced Business Administration Diploma

  1998 — 1998