Charitha Reddy

Experience

1. Publisher Monetization Expert

   Clicksco

   Jul 2021 — Present

   Platforms Worked: Facebook and Instagram Business Manager, Google Analytics, Google Ad Manager, Google AdSense, Programmatic, and Native ads- Ability to make data-driven recommendations on top global clients; strong analytical and problem-solving skills in display and video advertising- Transition management and strategic suggestions made during the client setup or expansion phases- Identifying opportunities for improvement in collaboration with the operations team, stakeholders, and media managers- Analytics-driven and data-driven approach for all activities including social media marketing, lead magnets, lead nurturing, and lead conversions- Possess good knowledge of programmatic concepts like Header bidding, Open bidding, and managing the Ad ops aspects, and improving the yield of Premium Publishers- Reviewing the sites and changing the ad layouts to owned and operated sites, Including different ad formats like display, Native and video- Worked with different SSPs and got them onboard to increase the bid pressure and competition to ADX and improve the overall yield- Creating and Optimizing Ad Exchange pricing rules, First look pricing rules and setting optimal floors based on historical bidding data, KPI metrics eCPM, CTR, viewability and daily optimization of floor prices. Troubleshooting various page-level issues and making sure that the site meets all Core web vitals requirements- Possesses a good knowledge of Refresh / Viewability / Activetime / refresh Count/user Cookie/Traffic Type Analysis, Conduction A/B testing methodologies. Analysis, Ad slots performance Analysis for better yield- Organic Social Media best practices for a variety of brands and industry verticals- Paid Social + Facebook advertising

Education

• Jawaharlal Nehru Technological University

  Bachelor of Technology - BTech

  2008 — 2012