Charisse Meloto
VP Global Brand Management Team at Scholastic / Publicity, Brand Strategy and Partnerships Lead / CHIEF Member
- Role
- Vice President, Global Brand Publicity & Franchise Strategy at Scholastic
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Charisse Meloto
A global brand management and communications leader known for creating strategic, innovative, and multi-award-winning campaigns for a worldwide audience. Proven track record managing high-profile brands and generating multi-millions in revenue, successfully building and leading high-performing, cross-functional teams. Collaborative and trusted leader with vast experience in managing universally beloved and iconic IPs, talent relations, strategic global partnerships, entertainment and book publicity, press and industry relations.Dynamic with an entrepreneurial mindset and proven ability to persuade, inspire, cultivate, and mobilize talent and teams. Sought-after and trusted advisor and creative collaborator. Passionate and purpose-driven, with the vision and determination to elevate brands, drive revenue, and increase market share.
Experience
Vice President, Global Brand Publicity & Franchise Strategy
Jul 2019 — Present · New York, NY, US
Develop overall strategy to continue to grow and elevate Scholastic’s global brands and main revenue drivers. • Lead communications and brand management for Scholastic\'s phenomenally popular franchises including Dog Man, Harry Potter, The Baby-sitters Club, and Captain Underpants. Run best-in-class global campaigns for major brands in coordination with the company\'s international publishing subsidiaries in the UK, Canada, Australia, New Zealand, and Asia.• Conceptualized and produced sold-out Dog Man \"Power-up With Reading\" and “Do Good” global campaign which resulted in record breaking sales, worldwide press attention, and generated positive social impact for the brand. Won multiple Communicator Awards for Excellence• Lead overall publicity campaign and brand strategy for Harry Potter and Wizarding World publishing program. • Launched “Dav Pilkey at Home,” a collaboration with the Library of Congress offering free activities for families during the height of the coronavirus pandemic. The cost-effective initiative continues to reach millions of kids, parents, and educators virtually around the world.• Key partners: Warner Bros, DreamWorks, Google, Netflix, Walden Media, Library of Congress, Smithsonian, and Boys and Girls Clubs of America. Worked with numerous bestselling children’s book authors and award-winning illustrators, Pulitzer Prize and Booker Prize winning writers, international figures and changemakers including: Dr. Jane Goodall, Maurice Sendak, Dav Pilkey, David Baldacci, Roddy Doyle, Alyssa Milano, LL Cool J, Will and Jada Pinkett Smith, Ann M. Martin, Brian Selznick, Jon J Muth, Meg Cabot, and Jackie Robinson’s daughter, Sharon Robinson.
Education
University of Mount Saint Vincent
B.A., Communications
Skills
- Press Releases
- Digital Media
- Web Content
- New Media
- Content Strategy
- Publishing
- Books
- Ebooks
- Content Development
- Social Media
- Publicity
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